Business Model

 

Business Model.

 

I can verbally paint pictures for brands of the stories, laughter, locations, all the moments before and after the summit— basically a shot list and we can mold it from there to best suit their needs. I hold an open communication platform and i don’t stop working on a project until the company gets exactly what they deserve delivered. 

Mission to scout and incorporate authentic talent with diversity in race and gender to appeal to more communities and ideally inspire others outside of the majority to find healthy, awesome outlets for their time. Therefore broadening your market. 

I strive to work for companies that put An emphasis on doing good for the planet and sustainable practices in materials and/or manufacturing. 

I also have a close knit, extremely talented community of videographers, video editors, graphic design, web design, models/athletes, illustrators and animators i will not hesitate in incorporate into a project when it benefits the end result.

Fluent in Spanish, a familiarity traveling in various locations with varying accommodations, I can thrive and prosper while shooting your brand on an adventure abroad.

 

CREATIVE DIRECTOR, PRODUCER, TALENT + LOCATION SCOUT, STYLIST, PHOTOGRAPHER, AND EDITOR.

HAVING ROOTS IN BOTH NORTH COUNTY SAN DIEGO, CA AND SALT LAKE CITY, UT ,I CREATE THE BRIDGE TO THE VISUAL GAP FOR COASTAL AND MOUNTAIN BRANDS. 

IT BEGINS WITH ENTHUSIASM AND AN IDEA.  OPEN CONVERSATION AND BRAINSTORMING FILL THE SPACE BETWEEN YOUR VISIONS + GOALS AND HOW I CAN HELP YOU ACHIEVE THEM.  WE ALIGN, WE COLLABORATE CREATIVELY, AND I TAKE THE WORK FROM YOUR PLATE- BY CREATING STUNNING IMAGES THAT CAPTURE TRUE MOMENTS OF PASSION TO TELL YOUR BRAND'S STORY FROM ANYWHERE IN THE WORLD.

I live for outdoor action and adventure. I definitely love shooting it.  I team with extraordinary and inspiring athletes, the amazing companies they work, and travel to the beloved outdoors where we pursue our passions, build our character and friendships.

I believe in visual story-telling. The depiction of gear and apparel, smiles, wounds, the work it takes to get there in the first place used authentically. 

Climbing, surfing, snowboarding, ice climbing, snowmobiling, longboarding, highlining

 

PHOTO TAKEN WITH SONY A7RII + SONY GM 24-70MM F/2.8

 Primary goal: Work with brands to visually tell their stories through authentic one-of a kind adventures, incorporating authentic people who actually use the gear, product, apparel.

I take the work off brand's plates.  First, I visually analyze the brand from a social media, website, email, PR, advertisement and print perspectives. After, I consult the company on goals, marketing strategies, target demographics and untapped market reach. I then conceive creative ideas that align.  This opens the door to collaborative brainstorming with the company to find the unique avenue to visually tell their story.

I take coastal brands and shoot them in appropriate mountain/desert settings. I take mountain brands and shoot them where applicable in lifestyle and activity in coastal settings to further visually broaden their market. Based in Salt Lake City, two years in counting, I moved from Oceanside, California.  

"Feeding the monster". Social media. Statistic on people being more inclined to buy or follow if the person looks like them or place looks like where they live. You think it’d be common sense that of course you could get this longboard online from SoCal company and ride it in mountain towns. But with the pace of scrolling through social media, often times the visual marketing of someone riding a board in coastal- won’t register with the mountain person and they scroll right past.